FOSTERING ECONOMIC DEVELOPMENT
Attracting and maintaining businesses in Tustin is crucial to our economic vitality. I always liked the saying until recently, “Work where you must, but live and shop in Tustin.” That saying needs to evolve. Not only should we strive to attract families to live in Tustin and businesses to operate in Tustin, but as a city, we should be thinking about businesses in the city that can create jobs for local residents and we should reinforce the incentive with innovative ideas about workforce housing. We need to do that because it’s a trickle down effect. The money made from businesses and individuals pour right back into the local economy when citizens spend it on housing and goods in Tustin. We also need to work on cultivating and developing partnerships with businesses that are a good fit for Tustin.